Parthenon Software Group

Social CRM

Social media has become a major part of the world as we know it. Some people can’t even go a few minutes without “checking in”, tweeting, etc. While this can get a little annoying, social media is a powerful tool for social interaction. As mentioned in our Client Interaction blog, social media can help with gaining and maintaining your clients. This particular trait is targeted by one of the newest sales & marketing tools, the Social CRM.

What are Social CRM systems? CRM (Customer Relationship Management) systems are organizational sales and marketing tools which have been recognized as one of the most successful applications for small and medium business. Not only does it allow you to keep track of all of your interactions with current, past and future clients, it also offers everything in a concise manner that allows you view all the client information in one area so you’re not scrambling to find everything. Is it any wonder that there are so many different versions? Needless to say some are better than others.

Take all that CRM is and toss in the social media aspect and you have SCRM or Social CRM. How does that make a difference? Using Social CRM systems makes interactions more personal. No longer is the client just a name on the screen, they now have a face and a voice. At the same time, there is potential for even better communication and as a result greater trust in you and your company. Moreover, notifications from multiple social media sites can also be found in one place in the sCRM. In this way, you have access to information about birthdays, events, and so on. You’ll be able to spend less time in the process of searching for clients and customers and more time cultivating relationships.

Still on the fence? CRM systems have worked in the past and continue to work to the advantage of businesses. As for social media, there are plenty of companies who have made a name for themselves, thanks in part of this growing trend. So why not combine two of the most successful applications? With all the potential advantages of Social CRM, it just might be the piece you’re looking for.

Still curious? Check out Why Your Company Needs to Embrace Social CRM.

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