When it comes to marketing the biggest considerations are the cost and the return on investment. Most people don't mind spending money for advertising if they have a good chance of making sells. Sells are what drive the revenue which makes advertising an affordable commodity. So, if you have a chance to reach potential clients for less than a penny per lead, would you consider it? Well you do.
By 2014 it is estimated that there will be 90 million US tablet users. Along with that there are already 321 million plus cell phone users. That is a whole lot of potential app users. The average mobile app will cost roughly 40-60k. If you break it down that's less than a thousandth of a cent per potential customer.
If I were to take a proposal to my board of directors with an advertising campaign reaching millions of potential clients for less than pennies, I am pretty sure I could convince them the value of the project. When you look at the large picture it is a lot easier to justify spending the $40,000-$60,000.
Apps are the modern day phone book. Very few people will reach into their cupboard these days and flip through a stack of paper by hand to see which company can provide a service for them. Instead they pull out their phones, iPads, tablets or hop onto their PCs and look for a service provider. A mobile presence is what is driving today's commerce. The benefit to being having an app presence is as prevalent as having a full page ad in the phone book was 20 years ago.
Where does Parthenon Software come into the mix? If you have an idea, we can assist you in making it a reality. We've built apps in a number of areas including, task management, demonstrations, scheduling, and inventory among others. Interested in what we can do for you? Visit our website to find out more and contact us.