Viewing posts tagged return on investment
If you've ever sent out RFPs (Request for Proposals), you know about the wide range of bids that will come in response. Before you make a decision, there are a number of things to take into consideration when reviewing your options. The level of experience should be at the top of your list, followed by things like ethical practices, standards and behavior, organization, and timeliness. Such factors add to the differences in project estimates, but there's another factor that shouldn't be overlooked. The type of company bidding on the project can also make a significant difference on an estimate.
When it comes to marketing the biggest considerations are the cost and the return on investment. Most people don't mind spending money for advertising if they have a good chance of making sells. Sells are what drive the revenue which makes advertising an affordable commodity. So, if you have a chance to reach potential clients for less than a penny per lead, would you consider it? Well you do.