Mobile Applications
By Chris Wilson on Friday Oct. 28, 2011
Mobile Applications have emerged as a powerful way for businesses to interact with their customers. Consumer Apps allow people to use Facebook or Twitter from anywhere they can get cell service. Mobile Games like Angry Birds have redefined entire business models for entertainment and have even reshaped the way people use their bank. In a lot of ways Mobile Apps are causing the same huge shift that happened when webpages became commonplace. Even laptops are slowly being replaced by tablets that boast longer battery life in a slimmer, lighter package.
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It's easy to forget about the process that occurs in the human body when sugar is digested. You eat something when you're hungry and then you feel more energized and alert (unless, of course, it's Thanksgiving). Sugar provides energy for all living things, so is it a stretch to think it could also be used to power electronics as well? Scientists and chemists don't think it is.
For those of you who remember Star Trek, remember how Enterprise was controlled by voice? You have to take into account the series was created in 1960 and the fact that the voice of the “computer” was that of a an actress recorded later on, but it's still interesting to think about all the ideas people then and earlier had about the future. Star Trek may have been set in 2260, but the futuristic technology of voice control appears to be coming about much sooner than that.
Our world is in a constant state of technological change and advancement. When some of the first truly mobile phones came out in the 80's they were big and bulky, weighing as much as 2 lbs. Over the years, the bulk has lessened significantly while capability and functionality have increased. Mere years ago, the average person wasn't thinking about how their phone could be used to surf the internet. Now, everywhere you go, there’s at least one person using the internet by means of their mobile phone or device. Businesses have picked up on this trend and have thus, started to develop their websites around making them as mobile friendly as possible.
Gone are the days of an ordinary pen and paper. Years ago, a pen was released to the public, which could record anything written on specialized paper and could even read it back to you. Launched just a year after the original iPhone, it never seemed to catch on. So they made them even better. Now, they're smarter than ever.
When it comes to marketing the biggest considerations are the cost and the return on investment. Most people don't mind spending money for advertising if they have a good chance of making sells. Sells are what drive the revenue which makes advertising an affordable commodity. So, if you have a chance to reach potential clients for less than a penny per lead, would you consider it? Well you do.